Distributors' customer-driving capability under supplier encroachment
Year of publication: |
2021
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Authors: | Wang, Meng ; Zhao, Danyang ; Gu, Flora Fang |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 94.2021, p. 52-65
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Subject: | B2B marketing | Customer-driving capability | Dynamic capability | Network embeddedness theory | Supplier encroachment | Lieferantenmanagement | Supplier relationship management | Dynamische Kompetenzen | Dynamic capabilities | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Lieferkette | Supply chain | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view |
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