Diverse methods in customer relationship marketing and management

In Lee

"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different sectors and industries and identifies marketing activities that are affected by its usage"--

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Year of publication:	[2018]
Other Persons:	Lee, In (ed.)
Publisher:	Hershey, PA : Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing
Description of contents:	Table of Contents [gbv.de]

Extent:	xvii, 333 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 14 Beiträge
ISBN:	978-1-5225-5619-0 ; 978-1-5225-5620-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011750899