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Global business
Czinkota, Michael R., (2001)
Strategic management cases
Snyder, Neil H., (1991)
Restoring our competitive edge : competing through manufacturing
Hayes, Robert H., (1984)
Symbiotic marketing revisited
Varadarajan, Poondi Rajan, (1986)
Product diversity and firm performance : an empirical investigation
Horizontal cooperative sales promotion : a framework for classification and additional perspectives