Diversification strategy : how to grow a business by diversifying successfully
Graham Kenny
| Alternative title: | 978-0-7494-5664-1 |
|---|---|
| Year of publication: |
2009
|
| Authors: | Kenny, Graham |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Unternehmen | Strategische Planung | Diversifikation | Produktdifferenzierung | Unternehmenswachstum | Diversification in industry | Multiproduct firms | Management | Strategic planning |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 206 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-5664-7 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004943574