Diversity matters : highlighting the differences in sport consumption motives of marginalized college students
Alison Fridley, Austin Anderson, Sarah Stokowski and Stacey A. Forsythe
| Year of publication: |
2023
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|---|---|
| Authors: | Fridley, Alison ; Anderson, Austin ; Stokowski, Sarah ; Forsythe, Stacey A. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 485-499
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| Subject: | Diversity | Inclusive marketing | Intercollegiate athletics | Social identity theory | Sport consumption behavior | Underrepresented minority | Studierende | Students | Sport | Sports | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Diversity Management | Diversity management | Sportmarketing | Sports marketing | Ethnische Gruppe | Ethnic group | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-01-2022-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331516