Do AI-powered digital assistants influence customer emotions, engagement and loyalty? : an empirical investigation
Daniel K. Maduku, Nripendra P. Rana, and Mercy Mpinganjira, Philile Thusi, Njabulo Happy-Boy Mkhize and Aobakwe Ledikwe
| Year of publication: |
2024
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|---|---|
| Authors: | Maduku, Daniel K. ; Rana, Nripendra P. ; Mpinganjira, Mercy ; Thusi, Philile ; Mkhize, Njabulo Happy-Boy ; Ledikwe, Aobakwe |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 11, p. 2849-2868
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| Subject: | Artificial intelligence | Customer emotions | Customer engagement | Customer loyalty | Digital assistants | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Digitalisierung | Digitization | Kundenbindung | Customer retention | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2023-0935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210843