Do all advertising appeals influence consumer purchase decision : an exploratory study
Sanjeev Verma
| Year of publication: |
2009
|
|---|---|
| Authors: | Verma, Sanjeev |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 10.2009, 1, p. 33-43
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902624