Do as you say, or I will : retail signal congruency in buy-online-pickup-in-store and negative word-of-mouth
Yao “Henry” Jin, Monique L. Ueltschy Murfield, Dora E. Bock
| Year of publication: |
2023
|
|---|---|
| Authors: | Jin, Yao ; Murfield, Monique L. Ueltschy ; Bock, Dora E. |
| Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 44.2023, 1, p. 37-60
|
| Subject: | BOPIS | Negative word of mouth | omnichannel | signal conflict | signaling theory | Virales Marketing | Viral marketing | Signalling | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jbl.12322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302243