Do blockchain-based innovative solutions improve wine brand loyalty? : a case study of a winery in Mendoza, Argentina
Antonino Galati, Nino Adamashvili, Parisa Sabbagh, and Mariantonietta Fiore
| Year of publication: |
2024
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|---|---|
| Authors: | Galati, Antonino ; Adamashvili, Nino ; Sabbagh, Parisa ; Fiore, Mariantonietta |
| Published in: |
Agribusiness Innovation and Contextual Evolution, Volume II : Technological, Societal and Channel Advancements. - Cham : Springer International Publishing, ISBN 978-3-031-45742-5. - 2024, p. 235-257
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| Subject: | Argentinien | Argentina | Weinbau | Wine industry | Wein | Wine | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-45742-5_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014541962