Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Year of publication: |
2023
|
---|---|
Authors: | Dwivedi, Yogesh K. ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah Mohammed ; Das, Ronnie |
Subject: | AI humanness | chatbots | customer journey | elaboration likelihood model (ELM) | marketing automation | recommendation intention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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