Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Stephen Brown and Adriana Campelo
| Year of publication: |
2014
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|---|---|
| Authors: | Brown, Stephen ; Campelo, Adriana |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 4, p. 421-434
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| Subject: | personification | city brands | place marketing | metaphor | macromarketing | Stadtmarketing | City marketing | Standortmarketing | Place marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467247