Do colors change realities in online shopping?
Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Monle Lee
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Hsieh, Yi-Ching ; Chiu, Hung-Chang ; Tang, Yun-Chia ; Lee, Monle |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 41.2018, p. 14-27
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| Subject: | Color | Price | Online store atmospherics | Website design | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Ladengestaltung | Store design | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844926