Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Hua Gong, Nicholas M. Watanabe, Brian P. Soebbing, Matthew T. Brown and Mark S. Nagel
| Year of publication: |
2021
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|---|---|
| Authors: | Gong, Hua ; Watanabe, Nicholas M. ; Soebbing, Brian P. ; Brown, Matthew T. ; Nagel, Mark S. |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 3, p. 254-265
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| Subject: | big data | demand for sport | machine learning | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Profisport | Professional sports | Big Data | Big data | Ballsport | Ball game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2020-0274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012658727