Do consumers evaluate new and existing fruit varieties in the same way? : modeling the role of search and experience intrinsic attributes
Year of publication: |
2020
|
---|---|
Authors: | Uribe, Rodrigo ; Infante, Rodrigo ; Kusch, Carolina ; Contador, Loreto ; Pacheco, Igor ; Mesa, Karen |
Subject: | Consumers | cultivars | intrinsic attributes | new varieties | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Japan |
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