Do consumers respond differently to advertising stimuli : an empirical study
Sanjeev Verma
| Year of publication: |
2009
|
|---|---|
| Authors: | Verma, Sanjeev |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 24461490. - Vol. 16.2009, 3, p. 71-85
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009892127