Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Patrick A. Barbro, Susan M. Mudambi and David Schuff
| Year of publication: |
2020
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|---|---|
| Authors: | Barbro, Patrick A. ; Mudambi, Susan M. ; Schuff, David |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 1, p. 1-14
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| Subject: | Consumer behavior | cross-country marketing | international marketing | online reviews | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Multinationales Unternehmen | Transnational corporation | Einzelhandel | Retail trade | Kulturelle Identität | Cultural identity | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2019.1635552 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200795