Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Leïla Loussaïef; Silvia Cacho-Elizondo; Inger Beate Pettersen; Anita E. Tobiassen
| Year of publication: |
2014
|
|---|---|
| Authors: | Loussaïef, Leïla ; Cacho-Elizondo, Silvia ; Pettersen, Inger Beate ; Tobiassen, Anita E. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 1, p. 9-17
|
| Subject: | Retailing | Brand image | Brand associations | Corporate Social Responsibility (CSR) | Corporate communication | France–Norway | Corporate Social Responsibility | Corporate social responsibility | Frankreich | France | Norwegen | Norway | Markenimage | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233551