Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?
| Year of publication: |
2011
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|---|---|
| Authors: | Livne, Gilad ; Simpson, Ana ; Talmor, Eli |
| Published in: |
Journal of business finance & accounting : JBFA. - Oxford : Blackwell, ISSN 0306-686X, ZDB-ID 1929628. - Vol. 38.2011, 3, p. 334-364
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