Do Customer Partnerships Improve New Product Success Rates? - Customer partnerships are no guarantee of product success
| Year of publication: |
1999
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|---|---|
| Authors: | Campbell, Alexandra J. ; Cooper, Robert G. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 5, p. 507-520
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