Do customized service packages impede value capture in industrial markets?
Michael Steiner, Andreas Eggert, Wolfgang Ulaga, Klaus Backhaus
| Year of publication: |
March 2016
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|---|---|
| Authors: | Steiner, Michael ; Eggert, Andreas ; Ulaga, Wolfgang ; Backhaus, Klaus |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 2, p. 151-165
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| Subject: | Industrial services | Customized service packages | Willingness to pay | Kundenservice | Customer service | Zahlungsbereitschaftsanalyse | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-014-0410-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453165