Do disclosures of customer metrics lower investors' and analysts' uncertainty but hurt firm performance?
Emanuel Bayer, Kapil R. Tuli, and Bernd Skiera
| Year of publication: |
April 2017
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|---|---|
| Authors: | Bayer, Emanuel ; Tuli, Kapil R. ; Skiera, Bernd |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 2, p. 239-259
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| Subject: | disclosure | customer metrics | accounting | financial reporting | marketing-finance interface | Rechnungswesen | Accounting | Unternehmenspublizität | Corporate disclosure | Finanzanalyse | Financial analysis | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | Betriebliche Kennzahl | Financial ratio |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697353