Do eco-friendly VMD and store reputation increase satisfaction of retail customers?
Jong-Kuk Shin (Pusan National University), Min-Sook Park (Catholic University of Pusan), Min Kyung Moon (Pusan National University)
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Shin, Jong-Kuk ; Park, Min Sook ; Moon, Min Kyung |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 12, p. 1148-1157
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| Subject: | Öko-Marketing | Green marketing | Ladengestaltung | Store design | Ladengeschäft | Retail outlet | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20844 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411891