Do eco labels matter for green business strategy and sustainable consumption? : a mixed method investigation on green products
Kanishka Pathak, Gyan Prakash, Monika Jain, Reeti Agarwal, Rekha Attri
Year of publication: |
2024
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Authors: | Pathak, Kanishka ; Prakash, Gyan ; Jain, Monika ; Agarwal, Reeti ; Attri, Rekha |
Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 33.2024, 5, p. 4271-4291
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Subject: | eco-labels | green business strategy | green purchase behaviour | mixed method approach | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltzeichen | Eco-label | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing | Nachhaltigkeit | Sustainability | Nachhaltiger Konsum | Sustainable consumption | Strategisches Management | Strategic management |
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