Do employee orientation and societal orientation matter in the customer orientation : performance link?
Ruby P. Lee, Susan Wei
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Ruby ; Wei, Susan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 159.2023, p. 1-11
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| Subject: | Customer orientation | Employee orientation | Societal orientation | Objective firm performance | Resource-based view | Stakeholder theory | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Stakeholder | Ressourcenorientierter Ansatz | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288110