Do European industrial marketers budget differently? : an international comparison via the advisor model
Year of publication: |
1981
|
---|---|
Authors: | Weinstein, David ; Lilien, Gary L. |
Published in: |
Research working papers / Institut Européen d'Administration des Affaires. - Fontainebleau, ZDB-ID 864331-3. - 1981, 17, p. 1-22
|
Subject: | Absatzkosten | EG-Staaten | Vereinigte Staaten |
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