Do facebook friends make me donate? : factors involved in online donations via sns
Eunyoung Kim, Sung Eun Park
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Eunyoung ; Park, Sung-Eun |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 6, p. 849-872
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| Subject: | attitudes | behavioral intentions | involvement | relationships | social identification | Fundraising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2165210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287778