Do farm operators benefit from direct to consumer marketing strategies?
Timothy Park; Ashok K. Mishra; Shawn J. Wozniak
| Year of publication: |
2014
|
|---|---|
| Authors: | Park, Timothy A. ; Mishra, Ashok K. ; Wozniak, Shawn J. |
| Published in: |
Agricultural economics : the journal of the International Association of Agricultural Economists. - Hoboken, NJ : Wiley-Blackwell, ISSN 0169-5150, ZDB-ID 742889-3. - Vol. 45.2014, 2, p. 213-224
|
| Subject: | Direct marketing outlets | Multinational logit | Farm sales | Selectivity correction | Direktmarketing | Direct marketing | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413651