Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
| Year of publication: |
2008
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|---|---|
| Authors: | Marinova, Detelina ; Ye, Jun ; Singh, Jagdip |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 2, p. 28-45
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