Do green practices elicit a guest's loyalty? : empirical evidence from Vietnam
Ngoc Khuong Mai and Phan Thi Huong Nhi, Nguyen Khoa Truong An, Nguyen Thi Minh Phuong
| Year of publication: |
2022
|
|---|---|
| Authors: | Mai Ngoc Khuong ; Phan Thi Huong Nhi ; Nguyen Khoa Truong An ; Nguyen Thi Minh Phuong |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 15.2022, 6, p. 738-763
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| Subject: | customer loyalty | emotional attachment | green restaurants | Beziehungsmarketing | Relationship marketing | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Umweltmanagement | Environmental management | Emotion | Öko-Produkt | Sustainable product | Dienstleistungsqualität | Service quality | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2022.132952 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375398