Do household scanner data provide representative inferences from brand choices : a comparison with store data
Year of publication: |
2007
|
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Authors: | Gupta, Sachin ; Chintagunta, Pradeep K. ; Kaul, Anil ; Wittink, Dick R. |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 339-369
|
Subject: | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Privater Haushalt | Household | RFID | Erhebungstechnik | Data collection method |
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