Do Household Scanner Data Provide Representative Inferences From Brand Choices: A Comparison With Store Data
| Year of publication: |
1996
|
|---|---|
| Authors: | Gupta, Sachin ; Chintagunta, Pradeep ; Kaul, Anil ; Wittink, Dick R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 4, p. 383-398
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