Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
| Year of publication: |
2006
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|---|---|
| Authors: | Lim, Kai ; Sia, Choon ; Lee, Matthew ; Benbasat, Izak |
| Published in: |
Journal of management information systems : JMIS. - Armonk, NY : Sharpe, ISSN 0742-1222, ZDB-ID 8831270. - Vol. 23.2006, 2, p. 233-266
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