Do international retailers benefit from being global in emerging countries? : a multilevel study in China
by Bernhard Swoboda and Karin Pennemann
| Year of publication: |
2014
|
|---|---|
| Authors: | Swoboda, Bernhard ; Pennemann, Karin |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 141-150
|
| Subject: | International retailers | retail brand equity | perceived brand globalness | country of origin | hierarchical modelling | China | Einzelhandel | Retail trade | Globalisierung | Globalization | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385216