Do investments in intangible customer assets affect firm value?
Joseph Golec; Neeraj J. Gupta
| Year of publication: |
2014
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|---|---|
| Authors: | Golec, Joseph ; Gupta, Neeraj J. |
| Published in: |
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association. - Amsterdam [u.a.] : Elsevier, ISSN 1062-9769, ZDB-ID 1114217-0. - Vol. 54.2014, 4, p. 513-520
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| Subject: | Customers | Valuation | Intangibles | Budgeting | Unternehmenswert | Firm value | Immaterielle Werte | Intangible assets | Immaterielle Güter | Intangible goods | Beziehungsmarketing | Relationship marketing | Unternehmensbewertung | Firm valuation | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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