Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Osama Sam Al-Kwifi, Paul Sergius Koku, Allam K. Abu Farha and Salem Mohamed Al Halbadi
| Year of publication: |
2022
|
|---|---|
| Authors: | Al-Kwifi, Osama Sam ; Koku, Paul Sergius ; Abu Farha, Allam K. ; Al Halbadia, Salem Mohamed |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 5, p. 349-367
|
| Subject: | ethical consumption | ethical obligation | ethical products | functional magnetic resonance imaging | Islamic ethics | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Werbung | Advertising | Unternehmensethik | Business ethics | Werbewirkung | Advertising effects | Wirtschaftsethik | Economic ethics | Nachhaltiger Konsum | Sustainable consumption | Islam | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2022.2037806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466114