"Do it to Denmark" : a case study on viral processes in marketing messages
Bodil Stilling Blichfeldt and Karina M. Smed
| Year of publication: |
2015
|
|---|---|
| Authors: | Blichfeldt, Bodil Stilling ; Smed, Karina M. |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 3, p. 289-301
|
| Subject: | Branding | co-creation | social media | viral marketing | viral processes | Virales Marketing | Viral marketing | Social Web | Social web | Dänemark | Denmark | Markenführung | Brand management | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011403681