Do key account managers focus too much on commercial performance? : a cognitive mapping application
Year of publication: |
2013
|
---|---|
Authors: | Durif, Fabien ; Geay, Bénédicte ; Graf, Raoul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1559-1567
|
Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Kommerzialisierung | Commercialization | Wettbewerbsvorteil | Competitive advantage | Bank |
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