Do loyalty groups differ in the role of trust in online tourism shopping? : a process perspective
Myung-Ja Kim; Namho Chung; Choong-Ki Lee; Joung-Man Kim
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Myung-Ja ; Chung, Namho ; Lee, Choong-Ki ; Kim, Joung-man |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 3/4, p. 352-368
|
| Subject: | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Website | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571555