Do luxury pricing decisions create price continuity?
Martin Fassnacht; Philipp Nikolaus Kluge and Henning Mohr
| Year of publication: |
2012
|
|---|---|
| Authors: | Faßnacht, Martin ; Kluge, Philipp Nikolaus ; Mohr, Henning |
| Published in: |
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling. - Wiesbaden : Springer Gabler, ISBN 3-8349-4059-3. - 2012, p. 121-137
|
| Subject: | Markenartikel | Brand | Luxusgüter | Luxury goods | Preismanagement | Pricing strategy |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690103