Do market oriented firms adopt Web 2.0 technologies? : an empirical study in hospitality firms
Seong Lim; Alejandro Zegarra Saldaña; Pablo E. Zegarra Saldaña
| Year of publication: |
2011
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|---|---|
| Authors: | Lim, SeongBae ; Zegarra Saldaña, Alejandro ; Zegarra Saldaña, Pablo E. |
| Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 7.2011, 4, p. 465-477
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| Subject: | Marketingmanagement | Marketing management | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital | Social Web | Social web | Unternehmenserfolg | Firm performance | Web 2.0-Technologien | Web 2.0 technologies | KMU | SME | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217596