Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Year of publication: |
2010
|
---|---|
Authors: | Griffith, David A. ; Yalcinkaya, Goksel ; Calantone, Roger J. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 45.2010, 3, p. 217-227
|
Subject: | Immaterielle Güter | Intangible goods | Betriebliche Wertschöpfung | Value creation | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | Neue Institutionenökonomik | New institutional economics |
-
Relationship value : drivers and outcomes in international marketing channels
Skarmeas, Dionysis, (2016)
-
Intangible assets and intellectual capital as key factors of Romania's convergence
Suciu, Marta-Cristina, (2009)
-
Intellectual property strategy for competitve advantage
Roy, Deepak, (2013)
- More ...
-
An Empirical Examination of a Technology Adoption Model for the Context of China
Calantone, Roger J., (2006)
-
Griffith, David A., (2010)
-
Griffith, David A., (2010)
- More ...