Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
David A. Griffith; Goksel Yalcinkaya; Roger J. Calantone
| Year of publication: |
2010
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|---|---|
| Authors: | Griffith, David A. ; Yalcinkaya, Goksel ; Calantone, Roger J. |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 45.2010, 3, p. 217-227
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| Subject: | Immaterielle Güter | Intangible goods | Betriebliche Wertschöpfung | Value creation | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | Neue Institutionenökonomik | New institutional economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985458