Do media consumers really dislike advertising? An empirical assessment of the role of advertising in print media markets
| Year of publication: |
2009
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|---|---|
| Authors: | Kaiser, Ulrich ; Song, Minjae |
| Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 8753556. - Vol. 27.2009, 2, p. 292-302
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