Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Michelle (Myongjee) Yoo, Orie Berezan and Anjala S. Krishen
| Year of publication: |
November 2018
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|---|---|
| Authors: | Yoo, Michelle ; Berezan, Orie ; Krishen, Anjala S. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 8, p. 1058-1070
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| Subject: | Hedonic value | loyalty program | partnerships | strategic alliances | symbolic value | utilitarian value | Strategische Allianz | Strategic alliance | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Hotellerie | Hotel industry | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2018.1473191 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011941838