Do mobile banner ads increase sales? : yes, in the offline channel
Ernst C. Osinga, Menno Zevenbergen, Mark W.G. van Zuijlen
| Year of publication: |
2019
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|---|---|
| Authors: | Osinga, Ernst C. ; Zevenbergen, Menno ; Zuijlen, Mark W. G. van |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 3, p. 439-453
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| Subject: | Coarsened exact matching | Digital advertising | Geographical field experiment | Mobile banner advertising | Mobile marketing | Propensity score matching | Online-Marketing | Internet marketing | Mobile Marketing | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Matching | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Werbung | Advertising | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134264