Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Goitom Tesfom, Nancy J. Birch, and Jeffrey N. Culver
| Year of publication: |
2018
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|---|---|
| Authors: | Tesfom, Goitom ; Birch, Nancy J. ; Culver, Jeffrey N. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 4, p. 578-599
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| Subject: | advertising | information source | media preference | mobile phone service | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Informationsverhalten | Information behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1380107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979182