Do models of vertical strategic interaction for national and store brands meet the market test?
| Year of publication: |
2001
|
|---|---|
| Authors: | Cotterill, Ronald W. ; Putsis, William P. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 77.2001, 1, p. 83-110
|