Do multi-currency price tags bias price perceptions?
Year of publication: |
2016
|
---|---|
Authors: | Thomas, Stefan ; Gierl, Heribert |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 4, p. 199-213
|
Subject: | Averaging | Currencies | Price Perceptions | Price Tags | Purchase Intent | Retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Einzelhandel | Retail trade |
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