Do multi-currency price tags bias price perceptions?
by Stefan Thomas and Heribert Gierl
| Year of publication: |
2016
|
|---|---|
| Authors: | Thomas, Stefan ; Gierl, Heribert |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 38.2016, 4, p. 199-213
|
| Subject: | Averaging | Currencies | Price Perceptions | Price Tags | Purchase Intent | Retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Preis | Price | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602902