Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Mohammad Ahmad Al-hawari; Samar Mouakket
| Year of publication: |
2012
|
|---|---|
| Authors: | Al-Hawari, Mohd Ahmad ; Mouakket, Samar |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 24.2012, 4, p. 640-657
|
| Subject: | Fluggesellschaft | Airline | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Luftverkehr | Air transport | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659848