Do online brand communities help build and maintain relationships with consumers? A network theory approach
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Hyun Joung ; Lee, Doo-Hee ; Taylor, Charles R ; Lee, Jong-Ho |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 3 (13.12.), p. 213-228
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